Prepared for Maluma · Loco x Volver
Every can isa road backhome.
Presented by WE CAN IT × Maluma
01 · The Idea
Loco x Volver.In every hand.Every night.
Water, reframed as media. Each can carries the album, the nostalgia, and a doorway to the tour — a canvas that ends up in every hand, backstage to front row.
The cover shows him as a little kid. The title loosely means 'dying to go back.' Our cans carry that same feeling.
02 · The Cans
Two waters.One road home.
Every can always carries the MALUMA name, the LOCO X VOLVER mark, and the 'volver' childhood-photo panel.
Still · Purified
SparklingFormats
- 12oz Sleek
- 12oz Regular
- 16oz
Water
- Purified / Still
- Alkaline
- Sparkling
Print & timing
- Labeled — 2–3 wks
- Digital — 4–8 wks
- Offset — 10–12 wks first order, 3–4 wks reorders
Material
- 100% aluminum
- Infinitely recyclable
Activation editions
One album.A can forevery moment.
Same soul, different skins — each activation point gets its own edition.
Still · Purified
Fan zones & front-of-house
Sparkling
VIP lounges & press days
VIP · Numbered
Meet & greet gift cans
Chase Edition
Merch table collectibles
Backstage · Crew
Green room & crew catering
03 · The Scan
One scan.The wholeworld tour.
A dynamic QR on every can — re-pointable without a reprint as the campaign evolves.
- ●Dynamic QR — re-point anytime, no reprint
- ●Scan reporting — see where and when fans engage
- ●Opt-in fan capture — build the list, respectfully
Loco x Volver
MALUMA
04 · On Tour
Where thecans live.
World tour 2027–2028 · dates to be announced. Wherever the show goes, the cans go with it.
Backstage & green room
Branded still and sparkling, chilled and ready for artist and guests.
Crew catering
Hydration for the people who build the show every night.
Front-of-house bars
Every fan's hand holds the album mark.
Fan zones
Photo-ready cans that travel home and onto feeds.
Press days
A tangible piece of Loco x Volver on every table.
Concept · In the streets
Hand to hand.City to city.
Street teams putting Loco x Volver in fans' hands — from Medellín, where it all began, to the world.
Illustrative concept imagery. Tour dates and cities to be announced.
05 · Merch Table
Every can isa chase can.
Limited collectible editions sold or bundled at merch tables — new childhood-photo panels, numbered runs, and city-by-city drops once dates are announced.
06 · VIP
For the oneswho cameback.
Meet & greet gift cans
A keepsake handed over with the moment.
Numbered collector sets
Boxed, numbered, made to be kept on a shelf.
Sparkling for VIP lounges
The sparkling edition, poured exclusively for VIP.
07 · Sustainability
Infinitelyrecyclable.
100% aluminum cans — recyclable again and again without losing quality. A better choice than single-use plastic bottles, for the tour and for the fans.
08 · How it works
From ideato ice-cold.
Design
We build the can around the Loco x Volver artwork.
QR
Dynamic QR wired to tour, music, socials, merch, VIP.
Proof in 48h
Digital proof in your inbox within 48 hours.
Print & deliver chilled
Produced in our Medley, FL plant and delivered cold.